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"We've been using QlikView for one and a half years for the analysis of our internal sales data, but we realized that our analyses could be taken to the next level by incorporating data from Google Analytics.

We then heard of QVSource - the setup has been very easy and we now have a much clearer picture of the rentability of our advertising spenditure.

We also plan to dig deeper into the Google Analytics data in order to analyze the traffic that doesn’t convert, and we are certain that the Google Analytics connector can be useful for that."

Kim Holmgaard, Head of BI is Denmark’s leading internet bookshop with an annual turnover of approximately EUR 28 million and 7 million books for sale.