Google AdWords is a service that let's you place adverts alongside relevant Google Search results. As you need to pay differing amount to be placed on a Google Search page, it's important that you understand your advertising performance.
Using the dedicated QVSource Google AdWords Connector makes getting your advertising performance data into QlikView consistent and easy, so that you use your advertising budgets in the right places, helping to drive the right traffic to your websites.
In order to use this connector, you do need to apply to Google AdWords and obtain a Developer Token from them. If you can't get this special token, then you can use our Google Analytics Connector to get some AdWords data.