Facebook Insights provides Facebook Page owners and Facebook Platform developers with metrics around their content. In some ways, it's very similar to Google Analytics that you might embed in your website, giving you the data to understand and analyze trends within user growth and demographics, consumption of content, and creation of content, Page owners and Platform developers are better equipped to improve their business with Facebook.

Understanding Your Social Engagement

The QVSource Facebook Insights Connector lets you load all this valuable data into your QlikView application for analysis and trending alongside other social media and other data. When coupled with the Facebook Fan Pages Connector, you get a very complete picture of not only what is being posted or commented upon your Facebook page, but also it's impact through the Insights.

Its Benefits

Understanding how users interact with your Facebook Fan Page, will help you to create content that they find interesting and engaging. This in turn will bring people back to your page, creating a sense of loyalty to you and your brands.

Ready to Use Applications

We've created a Facebook Insights application, that you can download and use for free.

It's very simple to use and all you need is to either own or be an administrator for a Facebook Fan Page, and within a few minutes you can be understanding how people interact with you on Facebook.

Useful Resources

Starter Application: A starter QlikView application is available from our QVSource GitHub repository

Case Studies: CP Proximity and Future Publishing